Joey Phoenix Media
Photographer • Videographer



For the last year, Joey Phoenix has been working with Retonica on a series of fine art and event projects. 

About Retonica:

Retonica transforms spaces into works of art.  From concerts to weddings, our designers create and control a complete design and production.  Lighting can change magically change throughout the event, or simply paint the space in beautiful light of any color imaginable.  Browse through and see some of the work we've done, and contact us to let us bring your ideas (or ours) to life.

Pleasure in the Pathless Woods - Dark Fae and Forest Creatures 

What fills your dreams? When you lie awake at night, staring at the ceiling fan as it slowly turns overhead, what do you think about? Where do you wish you could go? 

For as long as I can remember my dreams have always been filled with the bizarre, the mystical, and the extraordinary – and in my waking life I do everything I can to seek these things out. Maybe this is due to the fact that I was a 90s child who grew up watching Disney movies, or maybe it has more do to with that whenever the sun shines or the moon glows I feel a warm prickling on my skin as if I'm being watched, or maybe even that somewhere in my history the world was a wilder place than it is now...

And some deep part of me remembers. 


A Great Fear of Shallow Living - Merfolk and Sea Sprites 

Most people have an idea about how mermaids should be. They've been informed by Disney on this fact. Mermaids ought to be sweet and love sparkly things. Mermaids are kind and will give up their voices and change one of the most important aspects about themselves to woo the sailor they love. 

I think not. 

In truth, merfolk are a bit more complicated, and oftentimes, a lot more vicious. 


If They're a Benefit, They're Not My Problem – A Story of Replicants and Blade Runners 

The night of the shoot, it was pouring down rain. It was like Ridley Scott himself had blessed our endeavor. In addition to Joey, myself, and the four players, we also had John Andrews of Social Palates (soon to be John Andrews Photography) on hand for extra lighting assistance and behind the scenes photos, as well as Dylan Dosch of At my inkstaind fingertips to do some EPIC makeup.

After makeup and light setup, magic commenced. I will bore you no further with details. Except that the gun you see in these images, Deckard's gun, was made by Matt Wolf. Not an exact replica, but so close you'll have to ask 100 questions to determine the truth.



Over the last few months I've been working with Joey of Retonica on some light installation/photo collaborations. Our first collab - inspired by Blade Runner - was a marked success. So I was excited about working with him and his team again on this one.

Also back on set for this adventure was MUA extraordinaire Arden Barlow and costume design maverick Carly Naik, who have become pivotal members of this Olympian-inspired journey.

One of the singular facets of this particular shoot was the addition of fire, and so Ember LaFuze, Faerie Nebula (Meaghan), and Elise Turcketta of ARTiculate this would be joining the shoot as the Three Furies.



I've known Brett Kelley since 2013 when we met at RAW arts Boston showcase. The show itself was pretty much an utter fiasco, as was the organization, and the both of us joke that the best thing to come out of that nonsense was our meeting. Despite everything, it was totally worth it.

Brett is one of the best humans on this planet.

He's an artist, but that blanket term doesn't necessarily do what he does and who he is justice. He's the kind of person who one moment will bedazzle you with the most intense makeup/airbrush application, then share a mythological-inspired painting that will make your jaw hit the floor with its brilliance, and then before you know it, you've seen him release a steampunk-inspired coloring book that is one of the most remarkable things to come out in 2016. What's more, this is what a normal week looks like for him.